In slightly below two years, Brooke Monk has amassed over 16 million followers on the social media platform TikTok. However, chatting with CNBC, she stated that it was by no means her intention to succeed in influencer standing.
Monk put up her first TikTok put up in September 2019 and since then she’s gained 16.1 million followers and 1.2 billion likes on her movies.
The 18-year-old U.S. influencer advised CNBC on the newest episode of “Advertising and marketing Media Cash” that it was by no means her intention to draw lots of followers or change into well-known, however extra about the truth that she actually loved making content material for social media.
“I like having an viewers, I like studying folks’s feedback, I like interacting with folks,” Monk stated, explaining that the side of not figuring out everybody on-line nearly motivated her to put up extra as a result of she cherished seeing the suggestions.
Monk believed the key to creating in style content material on a platform like TikTok was to make the posts about issues that individuals can relate to, “like little mundane issues that everybody’s skilled of their life.”
She additionally stated it was key for influencers to hearken to suggestions from their viewers, in addition to being optimistic and uplifting on social media.
“I really feel like nearly all of audiences begin to really feel disconnected from their influencers after they get too huge after which they do not actually care about their viewers anymore,” Monk stated.
Monk believed it was essential that manufacturers did not change an influencer’s fashion. In any other case she stated it may make the content material look sponsored, like a “face holding a product,” which may see the influencer’s reputation begin to fade.
She believed manufacturers would work with influencers much more sooner or later “as a result of audiences really feel extra related to an influencer, in the event that they see their each day life they usually’re simply watching their content material, versus celebrities and even commercials or infomercials.”
TikTok’s reputation has exploded amid the pandemic. As of June 2020, TikTok’s whole variety of U.S. month lively customers had jumped to greater than 91 million, up from 27 million in 2019.
Monk stated that she realized she had change into an influencer when folks began asking her about what hair and make-up merchandise she used.
Monk has not disclosed her earnings. Based on current knowledge from music licensing platform Lickd.co, to make $100,000 a 12 months on TikTok, a consumer would want to have a minimal of 10,000 subscribers, or followers and get greater than 270 million clip views a 12 months.
By way of how Monk finds the manufacturers that characteristic in her TikToks, she stated that corporations truly get in contact together with her more often than not.
As for a way she promotes merchandise in her posts, Monk stated that if she has inventive freedom then she tries to include it into a bit of normal content material she would already produce. But when not, she follows what the “model’s snug with.” Nonetheless, Monk careworn that she will not sponsor a product if she does not prefer it.