A Xiaomi emblem is seen at a Xiaomi retailer on June 22, 2021 in Shanghai, China.
Wang Gang | Visible China Group | Getty Pictures
GUANGZHOU, China — Chinese language smartphone maker Xiaomi was the second-largest smartphone maker within the second quarter, overtaking Apple, a brand new report from analyst agency Canalys confirmed.
Xiaomi had a 17% share of world smartphone shipments, forward of Apple’s 14% and behind Samsung’s 19%.
“Xiaomi is rising its abroad enterprise quickly,” Canalys Analysis Supervisor Ben Stanton mentioned in a press launch, noting shipments elevated 300% year-on-year in Latin America and 50% in Western Europe.
The Chinese language smartphone maker posted year-on-year smartphone cargo progress of 83% versus 15% for Samsung and 1% for Apple.
Stanton famous, nonetheless, that Xiaomi telephones are nonetheless skewed towards the mass market with the typical promoting value of its handsets 75% cheaper than Apple’s.
However the Beijing-headquartered firm is now trying to push into the high-end market. Earlier this 12 months it launched the Mi 11 Extremely, a premium smartphone that begins at 5,999 yuan ($928). It additionally launched the 9,999 yuan Mi Combine Fold, its first foldable cellphone.
That value vary pits Xiaomi towards Apple and Samsung within the premium section. However its home rivals Oppo and Vivo are additionally attempting to interrupt by into the high-end market.
“It will likely be a tricky battle, with Oppo and Vivo sharing the identical goal, and each prepared to spend massive on above-the-line advertising and marketing to construct their manufacturers in a method that Xiaomi is just not,” Stanton mentioned.
“All distributors are preventing laborious to safe part provide amid international shortages, however Xiaomi already has its sights set on the subsequent prize: displacing Samsung to change into the world’s largest vendor.”
Xiaomi has benefitted from Huawei’s struggles. Huawei was as soon as the biggest smartphone participant on the earth, however U.S. sanctions minimize the Chinese language firm off from crucial provides together with software program and chips, inflicting its gross sales to plunge.
Whereas smartphones nonetheless account for almost all of Xiaomi’s income, it’s trying to get into new enterprise areas. In March, the expertise agency introduced plans to launch an electrical car enterprise and make investments $10 billion over the subsequent 10 years.
— Correction: This story has been up to date to precisely replicate that this isn’t the primary time that Xiaomi has overtaken Apple.